ITC Ltd announces acquisition of shares in Mother Sparsh Baby Care to boost its FMCG and personal care segment.
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ITC Ltd Acquires Stake in Mother Sparsh Baby Care to Boost FMCG Segment
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In its efforts to consolidate hold on the baby care and personal care industry, ITC Ltd (NSE: ITC, BSE: 500875) has recently acquired shareholding in Mother Sparsh Baby Care Private Limited. The information was released through a public disclosure made with the stock exchanges on May 21, 2025, under Regulation 30 of SEBI (LODR) Regulations.
Mother Sparsh, a domestic brand focused on natural and Ayurvedic products for babies, has made a niche for itself in India. The move by ITC is indicative of a larger push in premium and health-focused personal care products—aligning with ITC’s current FMCG growth strategy.
Although the entire shareholding pattern and transaction value have not been detailed in the regulatory filing, the development comes as an example of ITC’s ongoing diversification from its original tobacco business. The company has been regularly strengthening its portfolio in packaged foods, hygiene, and personal care categories to leverage shifting consumer preferences.
This acquisition is part of ITC’s initiative to strengthen its FMCG, healthcare, and natural products verticals—strategic focus points in the company’s Vision 2030 strategy. ITC has already inked similar deals and acquisitions to drive growth through strategic bets on high-potential brands.
ITC Ltd stocks remained stable in after-market trade following the announcement, evidencing investors’ confidence in the company’s long-term diversification strategy.
The acquisition is seen as a plus for ITC’s FMCG arm, but also as a signal of growing institutional investor interest in India’s fast-growing baby care and wellness segments.
For more information, view the official announcement on the BSE website.
